For the launch of a range of high-end mobile handsets from Nokia, London ad agency JWT approached me to design the inhabitants of Super Mobile Land - a world filled with colourful, diverse characters.This global advertising campaign features over eighty unique characters designed, illustrated and named by your’s truly.

I developed an art style inspired by vintage computer game “sprite” graphics whereby characters are grouped into eight distinct species identified by their pixel and colour count. Every character has a unique personality, and several like to associate themselves with specific device features and services such as music, gaming, maps, email, social networking, video, photos, sms/mms and ovi.

All characters began as a rough pencil sketch and evolved into their final look in Illustrator.

Animated teaser commissioned by BBC Radio 4 for their comedy programme Danny Robins Music Therapy.

For the 2009 Red Nose Day campaign, Comic Relief commissioned a range of special limited edition character-based nose designs exploring the theme of laughter. Dizzy, Wiggly, Wacky and Toofy form Series One - which looks at evoking laughter through four distinct funny-faced cartoon characters, complete with goggly eyes! Series Two depicts different types of laughter as individual personalities The Howler, The Chuckler, The Giggler and The Sniggerer. All noses were designed for a Vacmould production process and also feature embossed lineart for more definition.

For the "Comes with Music" campaign, Nokia commissioned digital storyboards for an above-the-line advert showing the experience of using their digital music store. These high-end storyboards illustrate aspects of the service and establish a clear direction for the aesthetic. A visual guide for the production team created in Photoshop and Illustrator.

Concepts for the "Surf's Up" web campaign.

To promote British indie band "The Sound Theory", Music Management commissioned a cartoon series based on members of the band. As Character Designer and Writer on the show, I was responsible for developing the key characters, exploring the visual direction and story themes for the series.

The first style presents the band as a unit. The characters are almost indistinguishable in design except for their hairdos and instruments. The unified designs reflect the close bond between the lads and their mad hairdos! These were hand drawn on paper then digitally inked and coloured in Photoshop. The second style elaborates on the mad hair and offers more variation in design between characters, reflecting their personalities as individuals within a group. This version sheds the cutesy image in favour of a look that caricatures the band’s on-stage presence. These characters were hand drawn on paper then digitally inked and coloured in Painter.

These character designs were created during pre-production for the animated climax in the predominantly live-action Sci-Fi feature film "P.R.A.G.M.A." directed by Gerardo Orlando. As Character Designer on the project, I was responsible for creating appealing, stylised human designs to be used as animated avatars within a virtual world. In appearance the designs had to relate as virtual counterparts to the film’s characters and remain free of Sci-Fi conventions. The avatars were also expected to deliver believable performances by depicting the choices made by the live-action characters. All designs were hand drawn on paper then digitally inked in Painter and coloured in Photoshop.